Alkimi is a platform that brings the best of DeFi to digital advertising. It aims to replace the inefficient legacy programmatic ad exchanges and restore the value exchange between advertisers, publishers, and users. Alkimi is built on Constellation Network's Hypergraph, enabling it to offer a fast, infinitely scalable solution with 0% fraud, minimal transaction fees, and complete end-to-end transparency.

ADS coin serves as the digital advertising settlement for high-volume ad transactions across Web2, Metaverse, and DOOH. All ad settlements that run in our ecosystem are made by ADS coin. It creates direct payment deals between publishers and advertisers without intermediaries. This system increases profits for publishers and saves funds for advertisers accordingly.

The Adshares blockchain is based on dPoS consensus, making it lighter, faster, and greener than PoW chains. The proprietary blockchain has enough capacity to handle transactions from the entire programmatic advertising market - 1,400,000+ transactions per second. The coins are deflationary due to native burning. One of the perks for the Adshares community is the staking system, which works as follows: ADS native holders receive ADS coins in their wallets from a portion of the fees of each ad transaction made between publishers and advertisers on the Adshares protocol.

The practical value of ADS is the transparency of the ad-buying value chain. ADS facilitates metaverse and blockchain game landowners to generate income by providing ad space for display ads. The future utility of ADS coin for holders is the opportunity to vote on proposals and decisions of the platform development, as Adshares plans to implement a DAO in Q4 2022.

ADS aims to become the main payment tool in all advertising transactions worldwide.